Tuesday, November 29, 2011

Book Trailers: They're Hot

While some people are sweating about the whirlwind shift in publishing from paper books to digital files, others are turning the new technology into lucrative and creative businesses. For instance, there are whole new companies popping up that specialize in digital book trailers - miniature movies that promote a specific book - and other fun animations. These advertising and marketing tools will become more important, I think, as the shift to digital really takes hold. People will demand polished, well produced clips to help them decide where to spend their "reading dollars."

Instead of judging a book by its cover, readers (particularly digital readers) will be judging by the trailer.

Here's an example of a nicely produced book trailer for a title that has been called a "dystopian YA novel" but also received critical acclaim. This trailer will likely be superseded, but only as soon as FOX has something to promote the movie. The book hits shelves (and cyber stores) in February 2012.

Keep on reading!

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